Monthly Archives: March 2009

Speakers: Use Twitter for Real-Time Career Boost

I had the good fortune to follow Dr. Ron Capps, a/k/a “The Niche Prof,” speaking at Willie Crawford’s 50th birthday celebration in Orlando. Ron started his speech by saying, don’t worry about taking notes; I’ll send you my slides. But

Posted in Ethics: General, Marketing Techniques and Philosophies, Marketing Trends/News, Web 2.0/Social Media Tagged with: , , ,

Is it Ethical to Pay for Referrals?

Very interesting discussion at LinkedIn on when it is or isn’t OK to pay referral fees. I don’t believe you have to be a member to see the discussion though you do if you want to make a comment (might

Posted in Business Ethics Tagged with: , , ,

Is it Just Me, or is This Rebranding REALLY Dumb

Neither website says anything about the shift of the Haydenville branch, and quite frankly, the newspaper ad is pathetic. the headline is “smart banking comes to Haydenville” (yes, that’s how it was capitalized), the copy tells me basically nothing about why this is smart, and then it mentions the name change.

Posted in Advertising, Marketing Techniques and Philosophies Tagged with: , , , ,

Yes, New Startups Can Achieve Dominance

The answer is clearly yes, if you have an attractive user experience that’s better than what else is out there.

Posted in Abundance and Prosperity, Marketing Techniques and Philosophies Tagged with: , , ,

Five Steps to Success on Twitter

People are always telling me they don’t “get” Twitter. I took to it immediately, maybe because I’ve been doing social media marketing since 1995, and writing about it since 1991. In honor of being named one of the Top 11

Posted in Marketing Techniques and Philosophies, Marketing Trends/News, Web 2.0/Social Media Tagged with: , , ,

AIG, Clueless Again on Exec Bonuses

I’ve said it before, and I’ll say it again. It’s in incredibly bad taste to give out 7-figure bonuses to the execs who drove your company (and the whole economy) to ruin while holding your hand out to collect billions

Posted in Abundance and Prosperity, Business Ethics, Social and Economic Justice Tagged with: , , , , ,

Madoff Goes Transparent–When Will Bush?

Bernard Madoff is, by his own admission, a despicable human being. Here’s the opening paragraph of his statement on sentencing: Your Honor, for many years up until my arrest on December 11, 2008, I operated a Ponzi scheme through the

Posted in Business Ethics Tagged with: , , , , , ,

So, Bernie Madoff–Was It Worth It? (Open Letter)

An open letter to Bernie Madoff (how appropriate, that last name!) Dear Mr. Made-off Was it worth it? $50 billion in your pocket–but the rest of your life in jail and your name disgraced forever? Was it worth it to

Posted in Business Ethics Tagged with: , , ,

Hey, Amazon: Do You Really NEED Total Market Domination?

This is the sort of post that’s often directed against Microsoft. But this time, Microsoft is the victim. After last year’s skeevy maneuver of making it very difficult for on-demand-printed authors to do their printing anywhere else besides one of

Posted in Uncategorized Tagged with: , , , ,

52-Year-Old "Codger" on Youth and Social Media

will this be the generation that forgets how to talk on the phone, just as we were the generation that forgot how to write letters?

Posted in Web 2.0/Social Media Tagged with: , , ,

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