Monthly Archives: December 2008

In Spite of the Realities…I'm Still Optimistic

The news is terrible again: Dreadful violence in Gaza and Iraq, charities bankrupted by the Madoff scam, military forces massing on the India-Pakistan border, an open homophobe giving the invocation at the Obama inauguration, tough times for industries from publishing

Posted in Abundance and Prosperity, Peace and War, People Helping People, Social and Economic Justice Tagged with: ,

Social Change, Personal Change, and Growing Older

Turning 52 today–and I feel very, very blessed. In fact, since I was about 15, life continues to get better and better. 15-20 was better than what had come before–the time in my life when I figured out who I

Posted in Shel's Personal Life

The "Gift" That Never Gives In the First Place

I opened up one too many e-mails from Internet marketing gurus this week where the headline promises a gift, and the “gift” is a bleeping half-off offer.

Dude, if I have to pay for it, it isn’t a gift. It’s a sale. And if it’s a sale, don’t call it a gift–or you wont get the sale from me.

Posted in Business Ethics, Marketing Techniques and Philosophies Tagged with: , , ,

Loving Twitter

I had to miss the first Western Massachusetts Tweetup since I joined Twitter a few months ago, because we’re in the middle of a serious blizzard and I live several miles from town on winding, hilly country roads. And this

Posted in Web 2.0/Social Media Tagged with:

SEC Knew About Madoff Nine Years Ago–And Two Things You Can Do

If you’re all riled up about business scandals, about banks and industrialists coming to Washington to coax billions of our tax dollars out of the government while doing nothing either to change the overlavish lifestyles or to pump credit back into the system, if you think these companies should get a clue before they come looking for a handout and the government should get a clue before it hands out our money without any oversight, if you’re sick and tired of being sick and tired–there are a few things you can do. They’re easy, they take almost no time, and they could make a difference.

Posted in Business Ethics, Ethics in Government, People Helping People, Politics

Great Post: What Bloggers Can Learn From Journalists

Anita Bruzzese’s post on what bloggers can learn from traditional journalists is must-reading for anyone in the social media space. As someone who has done journalism, PR, and blogging (among other kinds of writing), I agree with at least 90

Posted in media-general, Web 2.0/Social Media

Eagan to Joe the Plumber: I won't fix your toilet if you won't write a book

A wonderfully snarky Op-ed in the New York Times by Timothy Egan, called “Typing Without a Clue“–basically attacking Joe the Plumber and Sarah Palin for the book deals they’re expected to ink, and saying writing should be left to the

Posted in media-general, Publishing

Bad Week for Ethics

Four years after launching the Business Ethics Pledge campaign, and five years after publishing my book, Principled Profit: Marketing That Puts People First, that shows that ethical businesses can more easily succeed, the goal of making future Enron scandals unthinkable

Posted in Business Ethics, Ethics in Government

With Attitudes Like These, No Wonder Traditional Journalism Is Dying

Lostremote.com has an astounding post: a traditional print journalist ranted that a TV station allowing its viewers to select one story for the nightly newscast was the death of standards. The station, in best-practices Web 2.0 fashion, invited him on

Posted in Customer Service as Marketing, Marketing Techniques and Philosophies, Marketing Trends/News, media-general, Uncategorized, Web 2.0/Social Media Tagged with: ,

The Making of the Next Blog Post

The post directly above this one, about the death of traditional journalism, has a very interesting provenance. I thought I’d share it with you and provide a look into the mindset of one blogger choosing one story–because as someone who

Posted in media-general, Web 2.0/Social Media

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