Monthly Archives: November 2008

Adoptive Mother Takes Personal Risk Over Ethics Practices

Apparently, a lot of players in the international adoption world have been a little too glib about where these babies are coming from, and some children have been stolen from their parents to be adopted by people in the Northern

Posted in Ethics-International, Ethics: General, People Helping People, Social and Economic Justice Tagged with: , , ,

Truth and Reconciliation Commission: Another Lesson Obama May Take From Mandela

Nelson Mandela was the first black president of South Africa, who came to power after decades of an oppressive apartheid regime that enforced a horrible climate on its people of color–the vast majority of its population. Mandela himself was imprisoned

Posted in Ethics in Government, People Helping People, Politics

Don't be a "Jargon Jrip"

I just made up the word “jrip” and the phrase “jargon jrip.” It’s like drip (as in seriously uncool person, common in the late 1950s/early 1960s)–except it begins with a j to go with jargon. And I made it in

Posted in Copywriting, Marketing Techniques and Philosophies

Why I've Joined the Twitter "Twibe"

Twitter is the latest evolution of many-to-many online networking, something that started with Usenet newsgroups, for-pay proprietary services like Compuserve and AOL, and online BBSs more than 20 years ago. I was an early adopter of many-to-many discussion platforms online;

Posted in Web 2.0/Social Media Tagged with:

Social Network Penetration: Obama Trumps McCain

Jeremiah Owyang, an analyst for Forrester Research, found some pretty important stats about the uses of various Web 2.0 portals by the two major presidential campaigns. The study looked at Twitter followers, Facebook supporters, number of videos uploaded and watched,

Posted in Marketing Techniques and Philosophies, Politics, Web 2.0/Social Media

What Is It About Politicians and Corruption?

From liberal Democrat State Senator Dianne Wilkerson of Massachusetts to Chen Shui-bian, the former President of Taiwan, there’s been another spate of politicians caught with their hands in the cookie jar. Some of these people, like Alaska Senator Ted Stevens,

Posted in Ethics in Government, Ethics-International Tagged with: , ,

The Power of Patience, Persistence, and Positivity

No matter how many times I called and got voicemail, I never left a negative message. No matter how many weeks went by with no communication, I always approached each new call without recrimination. I listened politely to the editor complain about the agent, and on other calls, the agent complain about the editor. But when I needed to complain I vented to someone who had no involvement in the deal.

And now, finally, we have a deal that all four parties–myself, my co-author, his agent, and the editor at the publishing house–are all happy with.

Posted in Abundance and Prosperity, Customer Service as Marketing, Publishing, Shel's Personal Life, Uncategorized Tagged with: ,

Marketing Lessons from Barack Obama and John McCain

While we congratulate Barack Obama for his historic landslide victory, let’s remember that we marketers can take many lessons from this campaign. A few examples: A transformative, emotion-based, positive campaign will trump a narrow,negative, issues-based campaign. Obama inspired hope, and

Posted in Marketing Techniques and Philosophies, Politics, Uncategorized

The RIGHT Reasons I'm Voting for Obama Today

Greg Palast is one of my favorite investigative journalists, especially when it comes to theft-of-vote issues. But as a political thinker, he can be muddy. Yesterday, he released a column essentially saying he was voting for Obama despite his political

Posted in Politics, Social and Economic Justice

Maybe Sex Doesn't Sell as Much as We Thought It Does

Fascinating article in the San Francisco Chronicle: “Sex Doesn’t Sell.” This is, of course, complete heresy to marketers. Two things I want to comment on there: first, this quote: According to some studies, the “sex sells” adage in misleading if

Posted in Advertising, Copywriting, Marketing Techniques and Philosophies

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