Monthly Archives: June 2007

Scrushy & Siegelman Go to Jail: Crime Doesn't Pay

Seven-year sentences for Richard Scrushy, former HealthSouth CEO, and his enabler, former Alabama Governor Don Siegelman (a Democrat). Fraud during Scrushy’s reign is estimated at $2.7 billion (with a b). Ken Lay may have gotten around jail time by conveniently

Posted in Business Ethics, Politics, Uncategorized

Could This NYC Energy Plan be a Blueprint Around the World?

A politics-neutral report on how to vastly reduce New York City’s energy use could serve as a model for cities around the country, and around the world. Some of the plans make a huge amount of sense, especially for a

Posted in Energy & Sustainability, Uncategorized

Rep. Waxman's Complete List of Charges Against VP Cheney

If you need more context, read my post from earlier this afternoon. As downloaded from the PDF on his website–scroll down to “Documents and Links.” The numbers at ends of paragraphs refer to footnotes in the original document: Since 2001,

Posted in Ethics in Government, Politics, Uncategorized

Arrogant Cheney and Other Bushies Threaten Liberties Again

Item: Rep. Henry Waxman, Chairman of the House Committee on Oversight and Government Reform, notes that Vice President Cheney has been claiming an exemption for his office from the rules governing handling of classified information. Hmmm, didn’t Scooter Libby of

Posted in Peace and War, Politics, Uncategorized

When to Say No to a Sale

when to say no to a sale. Discomfort with the politics of the client is a legitimate reason.

Posted in Business Ethics, Peace and War, Politics, Shel's Personal Life, Uncategorized

Sometimes, Redundancy is a GOOD Thing

As a copywriter and editor, I spend a lot of time chopping out redundant words, phrases, and concepts–even though I’m aware of the saleswriting mantra, “tell them what you’re going t say, tell it to them, and then tell them

Posted in Marketing Trends/News, Shel's Personal Life, Uncategorized

I've converted my newsletters to a new blog

While I’ve been blogging since 2005, at http://www.principledprofit.com/good-business-blog/ , I’ve been publishing the first two of my monthly e-newsletters all the way back to 1997 (I added another one in 2003, and had planned to launch a fourth son). At

Posted in Customer Service as Marketing, Marketing Trends/News, Publishing, Uncategorized

What do People Think about Sigs on Blog Comments?

While writing the post about slug lines, a thought occurred to me that I’d like feedback on. What do other bloggers think about using sigs in blog comments? I’ve been ambivalent. On the one hand, I love getting extra inbound

Posted in Marketing Trends/News, Uncategorized

Thanks, Ted–I've Changed My Slug

Ted Demopoulos commented that both Joan Stewart and I use a “slug” to identify ourselves in comment posts. In my case, it’s “Shel Horowitz, Ethical Marketing Expert.” Ted took it a step farther, and now has his slogan, “Ted Demopoulos,

Posted in Marketing Trends/News, Uncategorized

In China, Death Sentence for Ethics Conviction

For seven years, Zheng Xiaoyu headed China’s Food and Drug Administration–a time in which that agency was filled with scandal, from tainted toothpaste to poisoned pet food. Both animals and people died in large numbers as a result, The New

Posted in Business Ethics, Ethics in Government, Events, Uncategorized

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