Monthly Archives: June 2005

PR Can't "Greenwash" Nuclear Power–It's Still a Dirty Business

Nuclear power is a dirty and dangerous way to generate electricity, and no amount of PR-industry hype is going to change that. But they’re sure trying! Back in 1974–31 years ago–as a student at Antioch College, I had a

Posted in Energy & Sustainability, General Commentary, Other

Hey, ExxonMobil–Need an Ethics Lesson?

Weekly Spin reports that ExxonMobil has hired Philip A. Cooney, who resigned as White House Council on Environmental Quality chief of staff after we found he was editing government scientists’ reports to deflate warnings about global warming. Meanwhile, White House

Posted in Business Ethics

What do Michael Jackson and Arthur Andersen Have in Common?

On the surface, a flamboyant pop star has little to do with an accounting firm: the epitome of corporate conservatism. But the accounting firm we’re talking about is Arthur Andersen, and the way its auditors let Enron’s top execs bring

Posted in Business Ethics, General Commentary

Blandness from the Biggies, Innovative Indies: Book-Industry Trends at BEA 2005

Tsunami Publishing’s Bob Bellin is a small publisher who thinks big. “We take abandoned brands, former bestsellers that we can bring back to bestsellers through aggressive and offbeat marketing and promotion.” New York Times bestseller Steve Alten feels Bellin is

Posted in Events, Marketing Trends/News

PR, Nixon's nemesis, and the Latest from Washington

An interesting week in the news, for sure. This from Jack O’Dwyer’s PR-industry newsletter, which I hadn’t seen before but picked up at a PRSA event in New York. (I’m actually writing this from New York, in fact–where Book Expo

Posted in Ethics in Government, Marketing Trends/News

In Archive